Case Studies

W New York – Union Square
Client work through 1Milk2Sugars
Led content strategy and social execution for the launch of W New York – Union Square, helping shape the property’s digital voice and build it into the number one social media performer across the W Hotels portfolio.

1Milk2Sugars
A broader look at agency work across hospitality, beauty, skincare, home, and lifestyle brands, spanning content strategy, editorial planning, creator partnerships, campaign development, and account execution.

Pardon Inc.
Led brand strategy, audience growth, content planning, and partnerships for Collé during a key expansion period, spanning implementation planning, cultural programming, and partnership execution including Soho House workshops.

Brand + Luxury Collaborations
A selection of commercial and editorial collaborations spanning original collage artwork, campaign strategy, installations, experiential programming, and storytelling for luxury and cultural brands.