1Milk2Sugars

Overview
Lead content strategy and account execution across hospitality, beauty, skincare, home, and lifestyle brands at 1Milk2Sugars, an integrated marketing agency. The work spans editorial planning, creator partnerships, campaign development, social media execution, and client management, with a focus on translating brand positioning into content programs that feel culturally relevant and platform specific.

Approach
Manage content and campaign execution across a portfolio of brands with different audiences, categories, and objectives, building strategies tailored to each client’s positioning and business goals. The role combines day to day account management with creative and strategic leadership, spanning editorial planning, messaging, brief development, approvals, publishing workflows, and ongoing optimization.

A major part of the work involves leading creator and UGC partnerships from briefing through delivery, including creator selection, negotiations, contract coordination, and execution. Across accounts, the focus is on creating content ecosystems that connect brand storytelling, platform behavior, and audience growth while ensuring programs are well organized, on brand, and aligned with broader marketing priorities.

Outcome
Help shape content programs across hospitality, beauty, skincare, home, and lifestyle brands through a mix of strategy, execution, and client partnership, with work spanning flagship launches, creator activations, and always on social storytelling.

Selected Neutrogena Canada Work
Below are a selection of creator led content and social campaign creative developed in support of Neutrogena brand activations.