MCM: ONYX

MCM collaborates with Canadian Artist Maxwell N. Burnstein on the launch of their first men’s fragrance MCM ONYX

About the Project:

MCM Worldwide celebrated their first fragrance for men MCM ONYX by collaborating with artist Maxwell N. Burnstein. Burnstein’s handmade collage blends ONYX’s sustainably sourced vegan ingredients, natural elements, and illusionary techniques— illustrating MCM’s commitment towards creating a more sustainable future. The partnership was celebrated through a video, original collage and in-store experience at MCM’s Canadian Flagship at 93 Bloor Street.