MAXWELL BURNSTEIN

+1 (416) 988 6089 | maxwellburnstein@me.com | www.maxwellburnstein.com

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Creative strategist, content marketer, and artist with 10 years of experience spanning brand development, strategic partnerships, content strategy, and art direction. Experienced in delivering bespoke creative work and brand storytelling for global luxury brands including 1 Hotels, Audi, Gucci, and Louis Vuitton, bridging art, culture, and commerce to create impactful brand experiences.

Content Specialist - Account Manager

1Milk2Sugars Inc.

May 2025 – Present

  • Lead content strategy and account execution for W New York – Union Square as the agency’s primary hospitality client, supporting the launch and opening of the brand’s flagship hotel in New York.

  • Helped build W New York – Union Square into the number one social media performer across the W Hotels portfolio, strengthening brand visibility, engagement, and positioning.

  • Manage content strategy and social media execution across hospitality, beauty, skincare, home, and lifestyle brands within an integrated marketing agency.

  • Develop content calendars, campaign messaging, creative briefs, approvals, and publishing workflows across key digital platforms.

  • Lead influencer and UGC partnership execution, including creator selection, negotiations, contract coordination, briefing, and delivery management across client campaigns.

  • Analyze social performance and campaign metrics to deliver insights and recommendations that inform reporting and improve content strategy.

Artist

Maxwell Burnstein Art Inc.

January 2015 – Present

  • Negotiate and manage partnerships as a self represented artist and content creator across fashion, beauty, automotive, hospitality, media, and publishing.

  • Create commissioned handmade collage artworks for use across advertising, marketing, installations, digital, and print media.

  • Collaborate with brands as a content creator, producing tailored art, photography, and video that showcase products, services, and brand values.

  • Develop and deliver experiential programming for international brands, including participation in Louis Vuitton’s global exhibit 200 Trunks, 200 Visionaries, and workshops for more than 120 participants as part of an artist residency.

Brand Partnerships Lead

Pardon

February 2024 – February 2025

  • Led brand strategy, partnerships, audience growth, and experiential programming for Pardon and its media venture Collé during a key expansion period.

  • Developed audience growth, brand positioning, and content strategies to help position Collé within a global luxury context.

  • Built implementation plans across brand strategy, content, and activation, including support for the Collé Gallery opening.

  • Identified, negotiated, and executed strategic partnerships aligned with the brand’s vision, including Collé x Soho House workshops and related cultural collaborations.

Art Director

Pursuits Inc.

March 2022 – February 2024

  • Served as Art Director for the agency division of Pursuits Inc., helping shape its positioning at the intersection of the art market and luxury brands.

  • Led the development of the agency offering from concept to operations, collaborating on the roadmap, implementation plan, and overall business direction.

  • Created the brand identity and launch materials, including a media kit, social assets, and website, while identifying partnership and revenue opportunities across art and luxury fashion.

Education

Toronto Metropolitan University

Bachelor of Design (BDes)

Graduate (2015)

Miami Ad School

Art Direction

Continuing Education (2018)

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