Maxwell Burnstein is a Toronto based creative strategist and visual artist with over 10 years of experience spanning brand strategy, content, strategic partnerships, art direction, and creative development across hospitality, luxury, beauty, and lifestyle brands.
Most recently, Maxwell was an Account Manager – Content Specialist at 1Milk2Sugars, where he led social and content strategy, creator partnerships, campaign execution, and account management across hospitality, beauty, skincare, home, and lifestyle brands. His work included leading digital content and social strategy for W New York – Union Square and W Aspen. For W New York – Union Square, he supported the launch and opening of the brand’s flagship hotel and helped build its presence into the number one social media performer across the W Hotels portfolio.
Maxwell has built a multidisciplinary career that bridges art, commerce, and cultural storytelling. His background spans brand partnerships, influencer and UGC campaigns, editorial planning, creative development, and client facing account management, with a strong focus on shaping brand voice and translating positioning into compelling digital and cultural programs.
Alongside his strategy work, Maxwell maintains an internationally commissioned practice as an analog collage artist. His creative background brings a distinct visual perspective to his approach to content, brand storytelling, and creative development.
His artwork and creative collaborations have been commissioned by global brands including 1 Hotels, Audi, Gucci, and Louis Vuitton, along with a broader range of luxury, fashion, and hospitality partners. His work has also appeared in leading international publications including ELLE, GQ, Harper’s Bazaar, Interview, and Vogue.
Working across brand strategy, visual art, and cultural storytelling, Maxwell brings a multidisciplinary perspective to content, campaigns, and brand development.
Email: maxwellburnstein@me.com Cell: 1 (416) 988 6089
Toronto, Ontario, Canada
AREAS OF FOCUS
Social + Content Strategy
Creator + Influencer Partnerships
Account + Client Management
Brand Partnerships
Creative Development
Campaign Strategy + Performance
SELECTED BRAND EXPERIENCE
Collé | Pardon
Neutrogena
Soho House
T-fal
Vileda
W Hotels